The retail industry is arguably more competitive than ever before. With new innovations in technology allowing many consumers to buy their necessities and almost anything else from the comfort of their home, brick-and-mortar establishments are in a fierce battle over the remaining shoppers. Nevertheless, there are millions of customers who still enjoy walking the aisles of a traditional shop while loading up their carts with groceries, clothes, or any other household needs and desires. For those operating such a business, it is important to remember that repeat business and great recommendations via word of mouth can be the lifeblood of a small retail operation. Fortunately, there are a few easy tips that any entrepreneur can follow to engage customers and increase the likelihood that they will return again with more money to spend.
Don’t Neglect the Creature Comforts
Though patrons might enter the doors of a store for a few items on their shopping list, they are more likely to return if they enjoy the experience. As it turns out, the little details often make all the difference in how a shopping experience is interpreted by those inside the store. Among these could be a pleasant greeting by staff, interesting displays and even small giveaways or exclusive discounts. Others are a bit more practical, including the replacement of shopping cart wheels that squeak or stick. This can be a grating annoyance for people as they push an improperly functioning cart around the establishment.
Don’t Forget to Reward Loyalty
The trend of shopper loyalty cards and accounts has become incredibly widespread in recent decades. That is not the only way to recognize repeat customers, though. Email lists and other offers can remind customers that they are important while keeping the name of a business at the front of their minds.
Don’t Skimp on Design and Organization
In the end, a shopper is generally more drawn to a store that is easy to navigate and appears clean. This type of organization is vital to the long-term success of a retail establishment. Sure, prices are important and should remain competitive as much as possible. When all things are equal, however, it is usually the store with more attention to the aesthetics that will end up with more consistent business.
Owning a shop in any economy or location can be difficult and require constant work. Keeping the three tips outline above in mind throughout the process can help reduce some of the stress about attracting new and repeat business.